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	<title>Shut Up and Read This &#187; Xbox360</title>
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	<link>http://feltham.ca</link>
	<description>Writing, Photography and Video Games.</description>
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		<title>The Backlog: Bully: Scholarship Edition</title>
		<link>http://feltham.ca/the-backlog-bully/</link>
		<comments>http://feltham.ca/the-backlog-bully/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 04:14:36 +0000</pubDate>
		<dc:creator>Dave Feltham</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[Xbox360]]></category>

		<guid isPermaLink="false">http://feltham.ca/?p=868</guid>
		<description><![CDATA[Seems like every developer I know out there has a backlog of games: games they never finished, games they should have started, and gems that have only recently garnered a...]]></description>
			<content:encoded><![CDATA[<p>Seems like every developer I know out there has a backlog of games: games they never finished, games they should have started, and gems that have only recently garnered a cult-like status with folks. I&#8217;m trying to get through my back-log and give some insight as to whether I should have played it in the first place.</p>
<p><strong>Why I never played Bully</strong></p>
<p>I never got around to playing Bully: it was a PS2 port and when I was gathering games to play on my newly purchased Xbox360, the last thing I wanted to do was play a previous-generation game on the &#8216;Next&#8217; Generation.  When my interest had finally peaked after numerous industry recommendations it was impossible to find in the stores.</p>
<p><strong>Why I wanted to play Bully</strong></p>
<p>Obviously the main reason was because it was a Rockstar game. While I&#8217;ve said before how I&#8217;m not a fan of GTA III, Vice City or San Andreas, the last 2 outings from Rockstar have been quite good. On top of that it&#8217;s from the usually quiet studios of Rockstar Vancouver and Toronto (though my understanding is that Toronto just worked on the port and had nothing to do with the design of the game). The idea of Grand Theft Auto, but in high school, has a certain appeal. And if you look at the timeline of Rockstar games, this is one of the games that comes in between the previous generation outings of GTAIII and Red Dead Redemption. This game could very well be a stepping point.</p>
<p><strong>And my first impressions were&#8230;</strong></p>
<p>Well&#8230;there&#8217;s one thing you can say about games that have come out in the last 3 years, and that&#8217;s developers have certainly learned how to successfully allocate textures and polys. But that&#8217;s a little unfair because Bully was intended for a previous generation and the port was slated to be simply a console-porting, nothing new. So I swallowed the ratty textures and blaring polygons &#8212; but then was slammed with simplistic level design and a poor sense of place. I was pretty sure at this point that I wasn&#8217;t going to be able to get through the rest of the game.</p>
<p><strong>Why I finished it</strong></p>
<p>I persevered&#8230;and though the design of the game was simplistic I realized that this game was actually filling a hole, a need, that I hadn&#8217;t realize existed. Apparently the inner me was dying for some RPG-like action game that didn&#8217;t involve guns or swords. I mean Bully is a game that has absolutely ZERO deaths in it. Is that a first in the last 2 generations of games? It could very well be. But once the world opens up and the game gives the player some progression in what they can do, opening up jobs, stores and a variety in places and sidemissions, I really started to feel a rhythm in the game. I didn&#8217;t necessarily want to know what was going to happen with the story, as the story is probably the weakest aspect of this game. I <em>desperately</em> wanted to get 100% and get all the easy-t0-get achievements. There&#8217;s something to say about actually achieveable Achievements that don&#8217;t force you to go online. Most of all I wanted to win.</p>
<p><strong>What I hated</strong></p>
<p><strong></strong>A late-in-the-game Stealth Mission. Nothing screams last generation than having a new level that introduces a new, poorly implemented mechanic like Stealth, or taking away your weapons. I also didn&#8217;t like that the game lacked a Saturday or Sunday: sometimes I felt like this game was mimicking the limits of my own personal time in Real Life. And finally the story: the purported antagonist was missing through literally 1/2 of the game!</p>
<p><strong>Bonus Points For</strong></p>
<p>Teaching me some Geography and including a rhythm-based music class.</p>
<p><strong>Why you should play it</strong></p>
<p>I&#8217;m not sure you need to. Bully does something that very few games are able to do: remove the need for guns, killing or adult jokes and have an involving and fun game. It provides a cool spin on the GTA formula and some fun aspects of childhood made into devilishly fun game experiences. But this game is hardly a must-buy because time has not treated this game well at all: it falls to the trappings of design implementations that we, as an industry, have learned don&#8217;t work and ignores the emotional involvement that so many games achieved.</p>
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		<title>Will There Ever be a True Horror Game?</title>
		<link>http://feltham.ca/will-there-ever-be-a-true-horror-game/</link>
		<comments>http://feltham.ca/will-there-ever-be-a-true-horror-game/#comments</comments>
		<pubDate>Mon, 10 May 2010 18:00:39 +0000</pubDate>
		<dc:creator>Dave Feltham</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Game Development]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Designer]]></category>
		<category><![CDATA[Games Industry]]></category>
		<category><![CDATA[Xbox360]]></category>

		<guid isPermaLink="false">http://feltham.ca/?p=738</guid>
		<description><![CDATA[Now I&#8217;m the first to admit: I&#8217;m a horror snob. I don&#8217;t like slasher films, and I don&#8217;t like the overthetop Blood for no reason Fangoria films either. I like...]]></description>
			<content:encoded><![CDATA[<p>Now I&#8217;m the first to admit: I&#8217;m a horror snob. I don&#8217;t like slasher films, and I don&#8217;t like the overthetop Blood for no reason Fangoria films either. I like plot and character development, and I like horror movies that make us feel unsafe.<br />
And I like monsters.</p>
<p>With the arrival of Alan Wake this week, a game that claims to be deep in the horror genre,  &#8217;Horror Games&#8217; are once again on the tips of every gamers tongue. And while this game has yet to reach my hands, and I&#8217;ve yet to make a judgement, I&#8217;ve been thinking about, and investigating, the types of Horror Games that have been released over the last 2 decades. And while taking an in depth look at each of these games is beyond the scope of this article, a cursory glance and criticism of some of the more popular horror games begs to be written.</p>
<p><a href="http://feltham.ca/wp-content/uploads/Subject_Zero-copy.jpg"><img class="alignleft size-full wp-image-754" title="Subject_Zero copy" src="http://feltham.ca/wp-content/uploads/Subject_Zero-copy.jpg" alt="" width="390" height="330" /></a>Take <strong>Dead Space</strong>. On paper it should be the type of game made for me: mutated creatures, space, death by dismemberment. Silent Hill too. But these games fall to the same problems that so many horror films fall victim to: because they don&#8217;t know what horror should be, they try to recreate the elements of what current pop-culture tells us what a horror movie (and game) should be. They don&#8217;t understand or know how to shock the psyche of the gamer, and because they are trapped by the very definitions of what a modern game is, they contrast their frightening jumps with a lack of anything happening at all.</p>
<p>In <em>Dead Space </em>you are alone, trapped on a space-ship infested by aliens that were once human. The ship is quiet, but occasionally monsters jump out at you. That&#8217;s the premise, but here&#8217;s the problem: what is horrific about humans turning into monsters, if you&#8217;ve never met these humans before. What&#8217;s terrifying about a quiet spaceship if you&#8217;ve never seen it bustling with activity? What is at the core of good horror is context: the Dog Monster at the beginning of The Thing is terrifying not only because it is grotesque, bloody and just strange to the crew of Outpost #31, it is because it used to be the dog that we were introduced to at the beginning of the film. The Norris monster is absolutely terrifying because shit man, that was Norris not 3 minutes ago! In Dead Space there is nobody in the ship that I can connect with: every human I connect with is done through glass, or through communications and video recordings. Nobody is left in the ship and I have no context as to what this strange place was like before. Ridley Scott&#8217;s <strong><em>Alien</em></strong> introduces us to the Nostromo as a ship that is fully functional and we see it running in its day to day. So when an alien infiltrates the crew what was safe is now unsafe: it is the predatory grounds for something to which we the audience have never seen before: and it&#8217;s in the area that the characters deemed safe.</p>
<p><a href="http://feltham.ca/wp-content/uploads/horrorsims-copy.jpg"><img class="alignright size-full wp-image-753" title="horrorsims copy" src="http://feltham.ca/wp-content/uploads/horrorsims-copy.jpg" alt="" width="480" height="359" /></a>But it&#8217;s not just about giving context. <em>Alien</em>, <strong><em>Jaws </em></strong>and<strong><em> The Thing</em></strong> and any<strong><em> H.P. Lovecraft</em></strong> story all have a deep-rooted theme that the situation is exploiting. <em>Alien</em> is the fear of the unknown; <em>The Thing</em> asks what would you do if you couldn&#8217;t trust the  people you were trapped with; Jaws looks at our fear of sharks. What theme is <em>Dead Space</em> or <strong><em>Condemned</em></strong> trying to explore? Most of these games seem to be trying to mimic what was succesful about successful horror movies.</p>
<p><em>Dead Space</em> and games like it also fall prey to what they think will heighten the fear of a game. In a movie you always fear for the survival of the main character &#8211; in Alien it&#8217;s Ripley. In a game the point is to survive, so the player knows that there is never a danger of the main character permanently dying. Instead Visceral Games and developers like them relying on ammo and save point mechanics to heighten the fear: you will always be afraid of not having ammo and you&#8217;ll have the fear of having to redo an entire section of a game because you cannot save your game except where the developer tells you to. Unfortunately this goes against the root of all sound game design: never frustrate the player. And really it doesn&#8217;t make any logical sense: if the player is conserving ammo, doesn&#8217;t that defeat the purpose of having the player kill all creatures with the weapons you provided? And why on earth would you punish a player by having them repeat, sometimes over and over, a long section of gameplay that really, you only intended them to play once?</p>
<p>While a poor game in implementation, I think Alone in the Dark had the idea right when it comes to weapons: if you have the player create the weapons themselves then you elevate the fear not by running out of ammo with which to kill your enemies, you limit the player in what they can build by what parts are available to the player. Sorry, looks like you can only attack this creature with a can of spray and a lighter. Pretty brilliant when you think of it. And Dead Rising had the same idea: the entire mall is full of weapons you can utilize, so the fear doesn&#8217;t come from will you have enough ammo to get rid of these monsters that you <em>must</em> kill, it&#8217;s will this item I just picked up be enough to take out the zombies that are attacking me. Unfortunately Dead Rising&#8217;s mechanic and enjoyment was completely exorcised by it&#8217;s horrible savepoint system; a system in which you must run to the bathroom to save over your only save point. For many it drove players away because the mechanic was taxing and drove you out of the gameplay.</p>
<p><a href="http://feltham.ca/wp-content/uploads/gtaahhhhhh-copy.jpg"><img class="size-large wp-image-755 alignleft" title="gtaahhhhhh copy" src="http://feltham.ca/wp-content/uploads/gtaahhhhhh-copy-1024x576.jpg" alt="" width="491" height="277" /></a>We&#8217;ve seen many attempts at getting horror right. And some fans of <em>Silent Hill </em>or <strong><em>Resident Evil</em> </strong>might argue that I just don&#8217;t get Survival horror. My counter-argument is that Survival horror, based on Japanese minimalist and psychological horror, doesn&#8217;t have a place in games, especially in the current market where action reigns the dollar. The point of a game is to entertain, and you can&#8217;t entertain if you don&#8217;t have anything happen. And by no means do I think that the solution is to go with the current fad of slasher horror: Rockstar&#8217;s Manhunt showed that the gaming community had no interest in that. Instead we need to look where a player feels the safest and jump them there; we need to look at building up relationships with other digital actors, and literally rip them apart. We need to take those situations and make important thematic messages about environmental degradation, a collapsing economy, war, universal health care and poverty because the best horror movies &#8212; Night of the Living Dead, 28 Days Later, Jaws, Nightmare of Elm Street &#8212;  do just that. Right now our industry is trying to find it&#8217;s footing and discover what is a money maker and what is not, and until they do there won&#8217;t be many publishers and developers willing to risk the money the way that George Romero, FW Murnau and John Carpenter did.</p>
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		<title>Shut up and Play This: Dante’s Inferno</title>
		<link>http://feltham.ca/shut-up-and-play-this-dantes-inferno/</link>
		<comments>http://feltham.ca/shut-up-and-play-this-dantes-inferno/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 03:51:22 +0000</pubDate>
		<dc:creator>Dave Feltham</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Game Development]]></category>
		<category><![CDATA[Shut  Up and Play This]]></category>
		<category><![CDATA[Xbox360]]></category>

		<guid isPermaLink="false">http://feltham.ca/?p=635</guid>
		<description><![CDATA[I love Hell. I love the imagery over the last 2 thousand years, I especially love the imagery from artists like Barlowe who&#8217;s Inferno art book managed to provide a...]]></description>
			<content:encoded><![CDATA[<p>I love Hell. I love the imagery over the last 2 thousand years, I especially love the imagery from artists like Barlowe who&#8217;s Inferno art book managed to provide a very detailed, surreal view of hell that acted almost like postcards of someone having visited the space. I&#8217;m a sucker for anything allegorical of the sulphuric side of things: Constantine was a winner just by the theme alone; I have fond memories of watching Hellraiser as a nerdy highschool kid. I had an entire period in my artistic life, where all my themes in photography and art were about hell, and it lasted almost 10 years. I. Love. Hell.<br />
And I love God of War. I love the puzzles, love the combat, love the intensity and love the over the top gore.</p>
<p>But I hate careless game design. And while Dante&#8217;s Inferno doesn&#8217;t have a lot of that and I&#8217;ve been enjoying the fuck out of it for a while now, at one specific moment  they got careless and pulled you out of the game; made you realize that you&#8217;re just playing a God of War knock-off, with almost no story or character progression. And you ask yourself as you sit there in your sweats, stuck in your house in a cold northern winter that won&#8217;t end: Why are you playing this again?<br />
Take last night. I&#8217;m playing the Greed layer of Hell. I&#8217;ve just managed to skip over a jumping puzzle and fend off waves of enemies. I have no save at this point.<br />
The idea is to pull a lever to pull a lever to pull that first lever so that you can run, jump twice, go on the lowering platform and get back up to the top doors before the doors close on you and you have to do it again. If you touch any of the blades that are lowering while you&#8217;re doing this, you die. Simple as that. I tried this 15 times with different variations, but always missed one part of the timing mechanic. After the 15th time I punched the controller and turned everything off.</p>
<p>Here are the underlying problems with this shit.</p>
<ol>
<li><strong>No Save</strong>:  I just killed waves upon waves of enemies and while I do get a &#8216;restart point&#8217; if I turn it off in frustration,  like I did, I&#8217;ll have to start at my previous save point.<br />
NOTE TO FELLOW DEVELOPERS: Stop being lazy and using save points to  make your game more &#8220;challenging&#8221;.</li>
<li><strong>Redundant Redundant Redundant:</strong> I have to pull a lever to pull a lever to pull that first lever. And if I fail, WHICH I WILL, I do it again.</li>
<li><strong>One shot kill</strong>: after pulling these levers I have to try and make it under the blade that is slowly falling down. If I don&#8217;t, I die immediately.</li>
<li><strong> Time Mechanic</strong>: A time mechanic is fine, but a time mechanic that makes me have to do all of the above again is not. I managed to pull the lever to pull the lever to pull the lever, to double jump under the blade before it killed me, got on the platform, but by the time I got to the door, the door was closed and I had to do it all again!</li>
<li><strong>Cone of Error, how small it is</strong>: I need to be exact, and with a response system that isn&#8217;t I can&#8217;t be as exact as they want me to be.</li>
</ol>
<p>Listen. I&#8217;m not saying make games uber easy, I&#8217;m saying design for your PLAYER, not for you. Too many times in games I&#8217;ve made and played I&#8217;ve seen designers make game levels for what <em>they </em>find fun. But listen bub, you&#8217;re playing the level 20 times a day. Your average player is going to play this once.</p>
<p>Remember Cel Damage? I worked on that game. We balanced that game for us, new game developers on a new platform with one QA guy. And to quote <a href="http://www.twitter.com/americanmcgee" target="_blank">American McGee</a> when I met him at GDC after we released that game &#8220;You made that game too fucking hard!&#8221;</p>
<p>And we did. Because we made the game for us: developers who played the game 20 times a day. And for that we got ridden hard in reviews. For that, we sucked.</p>
<p>When you make a level you have to say to yourself: besides what would be cool, and visually interesting, what would make this fun. And 9.99 times out of 10 that will not be to punish your player. And that&#8217;s what this mechanic is doing in Dante&#8217;s Inferno. It is punishing the player for not playing EXACTLY the way the developer did. The cone of error is so narrow that the player MUST play it exactly how the developer played it, and this only leads to the 10th ring of hell: frustration. And my controller thrown against the wall.</p>
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		<title>Shut Up and Play This: Xbox Live Update continues long standing Canadian Tradition</title>
		<link>http://feltham.ca/shut-up-and-play-this-xbox-live-update-continues-long-standing-canadian-tradition/</link>
		<comments>http://feltham.ca/shut-up-and-play-this-xbox-live-update-continues-long-standing-canadian-tradition/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 05:57:28 +0000</pubDate>
		<dc:creator>Dave Feltham</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Consoles]]></category>
		<category><![CDATA[Shut  Up and Play This]]></category>
		<category><![CDATA[Xbox360]]></category>

		<guid isPermaLink="false">http://feltham.ca/?p=484</guid>
		<description><![CDATA[I was lucky enough to receive a preview invitation to see the Xbox Live Update today. But instead of doing one of the million of play by plays that you...]]></description>
			<content:encoded><![CDATA[<p>I was lucky enough to receive a preview invitation to see the Xbox Live Update today. But instead of doing one of the million of play by plays that you see on the web, I thought I&#8217;d do a quick bullet list list of the new features available to Canadians:</p>
<ul>
<li><strong><span style="text-decoration: line-through;">News</span></strong></li>
<li><strong><span style="text-decoration: line-through;">la</span><span style="text-decoration: line-through;">st.fm</span></strong></li>
<li><strong><span style="text-decoration: line-through;">Instant On Zune marketplace</span> <span style="text-decoration: line-through;">Zune Marketplace</span> Video Marketplace Beta </strong><br />
In place of America&#8217;s interactive, instant-viewing library of 1080ps movies features, Canadians will relish in their sole feature of  a reskinning and a library that continues the tradition of such new releases as &#8216;Bill and Ted&#8217;s Bogus Journey&#8217; and &#8216;Analyze This&#8217;. Finally! We can see what the hype is about!<br />
In addition to this is the new category of TV, allowing you to &#8216;download&#8217; your favorite new hits like Beavis and Butthead.</li>
<li><strong>Twitter</strong>:<br />
I was expecting an automated way of tweeting what I&#8217;m playing, but instead what I got was a slower, more awkward version than what&#8217;s on my phone (I use twidget for Android).</li>
<li><strong>Facebook</strong>:<br />
Xbox&#8217;s version allows you to continue the tradition of finding smut photos of people you know but this time, on a larger TV while your wife watches.</li>
<li><strong>List of Shit Americans get that you won&#8217;t be getting<br />
</strong>This feature is loud and proud under the Preview menu.</li>
</ul>
<p><strong>Shut Up and Play This? </strong>You really don&#8217;t have a choice: the update will be mandatory soon. And while the list of new features on the American&#8217;s featurelist looks exciting, Canadians once again won&#8217;t be getting any of them, making this update near pointless. While the featuring of the lastest social networking sites is trendy and cool, its a feature that detracts the Xbox from what it&#8217;s intended to be: an entertainment device. You don&#8217;t sit down with your friends to twitter. You don&#8217;t show photos of your best friend dressed in drag in highschool to your new girlfriend. Xbox is used primarily as a movie watching and game device, and these features actually detract from that.</p>
<p><strong>&#8230;and now a rant&#8230;.<br />
</strong>I&#8217;m proud to be a Canadian. While not from birth, I naturalized here and for many reasons that are outside of the scope of this gaming site, I couldn&#8217;t ask for a more diverse and greater country to live in. But we are constantly, as Canadians, on the short-end of the stick when it comes to technology and media. I&#8217;ve been doing research as to why and been saving that up for a larger, more journalistic article as to why this keeps happening. There are many things that stem this issue, from government intervention to corporate greed, but let me put up a challenge to any Canadian owned company. Instead of complaining that there isn&#8217;t enough support for Canadian content or Canadian businesses and asking the government for handouts, or simply being forced to shut your doors or be bought out by American Interests, why not find out where the opportunities are and start it yourself? Bind together with other businesses of like? There is a HUGE opportunity for not only featuring old and current Canadian content on Xbox Live Video Marketplace here but also for creating new content for a perfect demographic that is trapped to do nothing but WATCH your content. And Xbox Canada, isn&#8217;t it your duty to help Microsoft mold their features and services to the needs of a Canadian clientelle? Shouldn&#8217;t you already know and be figuring out ways to get help to set this in motion?<br />
I&#8217;m tired of being treated like the 3rd world of technology up here and seeing, for no other reason than greed and the over protectiveness of our government, the lack of choice given to Canadians. Choice breeds ingenuity, initiative and a more competitive marketplace and it&#8217;s about goddamned time we were given some. And it&#8217;s about goddamned time someone in Xbox Canada, in one of the controlling corporations, or in many of the small-time production companies realized the potential to promote, provide and showcase some of the Canadian talent we have up here.</p>
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		<title>Console Wars:Time for Xbox to lay the smackdown</title>
		<link>http://feltham.ca/console-warstime-for-xbox-to-lay-the-smackdown/</link>
		<comments>http://feltham.ca/console-warstime-for-xbox-to-lay-the-smackdown/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 05:41:23 +0000</pubDate>
		<dc:creator>Dave Feltham</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[PS3]]></category>
		<category><![CDATA[Xbox360]]></category>

		<guid isPermaLink="false">http://feltham.ca/?p=442</guid>
		<description><![CDATA[It&#8217;s difficult to say, but Microsoft does need to get out and market in the United States some of the great things that Xbox already does and they need to...]]></description>
			<content:encoded><![CDATA[<p><a href="http://feltham.ca/wp-content/uploads/xboxscared.jpg"></a>It&#8217;s difficult to say, but Microsoft does need to get out and market in the United States some of the great things that Xbox already does and they need to increase the availability of features such as Netflix and Video Marketplace in other countries (like Canada for fucks sake).</p>
<p>There&#8217;s a lot of great features on the 360 that they could be advertising, such as downloadable games and video marketplace.</p>
<ol>
<li><strong><em>Market </em></strong>in the United States the things that Xbox already does, out of the box (such as Netflix, Video renting, Games on Demand, photo viewing, mp3 playing and watching your videos on your tv). Microsoft changed the face of gaming by doing a complete overhaul on the dashboard last fall, yet there&#8217;s not a single plebe who knows that this was done, or what it means to their dollar.</li>
<li><em><strong>Increase the availability </strong></em>of features such as Netflix and Video Marketplace in other countries. I&#8217;d go so far as to say they need to consolidate features through all countries so they are the same everywhere. Canada and many other countries are continually shafted in this regard getting secondary and sometimes significantly reduced feature sets than what is found in the United States. And countries like Canada should get off their ass and deal with these  copyright, distribution and in sometimes laws that are hampering with these availabilities.</li>
<li><em><strong>Simplify </strong></em>the video watching process: I still have a swarm of personal avis and movs I can&#8217;t watch on my 360 because the container format isn&#8217;t compatible.</li>
<li><em><strong>Significant bundles: </strong></em>Chances are people won&#8217;t decide on the 360 because you&#8217;ve bundled two shitty games nobody wants with it. What they do want are more controllers, a wireless adapter, an HDMI cable, gamer points. Perhaps Microsoft could kill two birds with one stone and make Zune bundles giving people an mp3 player with their console. What if there were a Rockband bundle?</li>
<li><em><strong>Casual Gamer Developer Exclusives</strong></em>:<em><strong> </strong></em>Forget Natal, what if they took some significant <em>mainstream</em> games from renown casual developers and gave had exclusives from them for the 360? Imagine if you had a bundle for these exclusives? &#8216;From the maker of The Sims&#8217; or &#8216;World of Warcraft&#8217; or &#8216;Roof Rats&#8221; or &#8216;Peggle&#8217; can have a lot of clout with the mainstream crowd, especially if marketed to them. Just <a href="http://gamer.blorge.com/2008/04/16/the-sims-hits-100-million-sales-biggest-pc-game-series-ever/" target="_blank">look </a>at the <a href="http://www.wow.com/2009/07/30/npd-world-of-warcraft-has-sold-8-6-million-boxes-at-retail/" target="_blank">sales </a>and <a href="http://www.geek.com/articles/games/peggle-sale-sees-it-jump-to-1-in-app-store-20090616/" target="_blank">numbers </a>of these games!</li>
<li><em><strong>In-Store visibility</strong></em>:<em><strong> </strong></em>I was just in my local Future Shop and perused the games section. Each section is white, with the name of the console emblazoned over white over the shelves. There was nothing pointing me towards one type of console or the other, nor any immediately easy way to identify the consoles. The End of Row and Kiosk displays were no more than more shelves of more games, or piles of existing consoles. If Microsoft were to, let&#8217;s say, make a <a href="http://www.flickr.com/photos/benhourigan/68899087/" target="_blank">giant Xbox 360 </a>that you could sit in and play a game, think about what the consumer would see: a giant 360 the minute they walk in the store. Even if they had designs on a Playstation3 the first thing they would do is gravitate towards it.</li>
</ol>
<p>There is one thing Microsoft should <em>not</em> do to compete with the increasing popularity of the Playstation 3 and that is introduce another console. Bringing another console into the market would only confuse the already confused Joe Consumer crowd; it would tick off a great number of people who already bought an Xbox360, and it would probably tick off a number of developers who would have no desire to support more than the 2 existing Nexgen systems. No, there&#8217;s enough on the 360 as it currently is that it could stand up next to the Playstation now that their differences have been reduced. But it&#8217;s going to be a long hard fight, with no doubt some casualties on the way, while they try and regain the ground they have lost.</p>
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		<title>Console Wars: PS3 Grows over Summer, picks fight with Xbox</title>
		<link>http://feltham.ca/console-wars-part-1/</link>
		<comments>http://feltham.ca/console-wars-part-1/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 15:46:39 +0000</pubDate>
		<dc:creator>Dave Feltham</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Consoles]]></category>
		<category><![CDATA[PS3]]></category>
		<category><![CDATA[Stupid Walmart Employees]]></category>
		<category><![CDATA[Xbox360]]></category>

		<guid isPermaLink="false">http://feltham.ca/?p=433</guid>
		<description><![CDATA[Should Xbox be scared now that the Playstation is the same price?]]></description>
			<content:encoded><![CDATA[<p><a href="http://feltham.ca/wp-content/uploads/xboxscared.jpg"><img class="alignleft size-medium wp-image-452" style="border: 5px solid white;" title="xboxscared" src="http://feltham.ca/wp-content/uploads/xboxscared-287x405-custom.jpg" alt="xboxscared" width="287" height="405" /></a>It&#8217;s a hot day in Northern Canada. The wind cools the skin, but the sun is hot, baking cars. The parking lot lies like a dog in front of the Walmart, a building I have no wish to enter.  I cringe as I pass the first set of doors because the &#8216;Greeters&#8217; creep me out. This Greeter is an old East-Indian man with whistling strands of hair combed over his gleaming head. He ignores me while he does circles in a wheelchair car. I pass by unnoticed.</p>
<p>I&#8217;m here at this loathsome store to pick up party gifts for my daughter&#8217;s 3rd birthday. But the real story begins when I arrive, to browse, in the games section. That locale inhabited by  pimply, uneducated employees watching from afar the locked glass that stands between you and your purchases.<br />
I&#8217;m looking at the DS games, to see if there&#8217;s anything for my kids, when I overhear, as I always do in these stores, an employee giving misinformation &#8212; or more appropriately information that he&#8217;s been told to say. The conversation was between a father, in his 40s, and an employee, in his 20s and it went something like this:</p>
<p style="padding-left: 60px; text-align: center;"><em><strong>Father: </strong>Do you have that new PS3?<br />
<strong>Walmart:</strong> No. That comes in next week.</em><em><br />
<strong>Father </strong>(moving to the locked glass): What&#8217;s this then?<br />
</em><strong><em></em></strong><em><strong>Walmart</strong>: That&#8217;s the one that came in last week.</em><em><br />
<strong>Father</strong>: Oh&#8230;is this not that new one? The one in the news?<br />
<strong>Walmart</strong>: No this is different. This doesn&#8217;t have all the features.</em><em><br />
<strong>Father</strong>: Does it have a remote?<br />
<strong>Walmart</strong>: Yes. No.<br />
<strong>Father</strong>: It doesn&#8217;t? It does? Is it wireless? Or have that string?<br />
<strong>Walmart</strong>: Er&#8230;.no it&#8217;s not wireless</em><em><br />
<strong>Father</strong>: Does it play that, what do you call it, Blu Ray?<br />
<strong>Walmart</strong>: (Silence)</em></p>
<p>Frustrated I speak up, as I always regrettably do in these situations and informed the Father and corrected the employee. And then it began: the father asked me what he should get. We talked a bit: I told him I had a 360, that it had many games on it and you could download more. He told me that he didn&#8217;t get a lot of time to play games because of his wife and kids, but <a href="http://www.amazon.ca/gp/product/B002I0J4VQ?ie=UTF8&amp;tag=shupanreth-20&amp;linkCode=as2&amp;camp=15121&amp;creative=390961&amp;creativeASIN=B002I0J4VQ">PlayStation 3</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.ca/e/ir?t=shupanreth-20&amp;l=as2&amp;o=15&amp;a=B002I0J4VQ" border="0" alt="" width="1" height="1" /> had The Blu Ray right? He wasn&#8217;t going to buy any BRDVDs. He was going to rent them.  So I told him he could &#8216;rent&#8217; HD movies on the 360. And he informed me that he didn&#8217;t realize that and his face contorted with indecision.</p>
<p>For <em>Father of Four </em>the inital attraction of the Playstation came down to the name: Playstation has <a href="http://psx.ign.com/articles/060/060188p1.html" target="_blank">been around for over a decade</a> and people know it and the Sony brand.  The <em>deciding </em>factor came down to a count of features, and even if <em>Father of Four</em> doesn&#8217;t understand what BluRay is, or what the future of the technology is, it is the latest buzzphrase because there&#8217;s a whole section devoted to it at the local Walmart. And if the PS3 has this <a href="http://www.engadget.com/2006/05/09/hands-on-with-the-xbox-360-hd-dvd-drive/" target="_blank">Brand New Thing</a> then <em>Father of Four</em> must have the console with the Brand New Thing.</p>
<p>It was an interesting conversation and not the first one I&#8217;ve had about this topic since the price drop announcements: my neighbour,<em> Guy Who Likes Sports Games</em>, decided on the PS3 for the very same reason that <em>Father of Four </em>did.  It used to be that everyone, including hardcore gamers such as myself, wouldn&#8217;t dish out the steep pricetag of a Playstation 3: there were more games on the Xbox 360  and you can get an Xbox 360 that plays games for $199. Who&#8217;s going to pay $599 for a PS3?  Sony and subsequently Microsoft&#8217;s announcement of a price drop put these two consoles on even ground: price is similar, the library is eerily similar, and the features at root the same, but on the surface only are they unbalanced by BluRay.</p>
<p>In the past <a href="http://www.joystiq.com/2009/01/28/npd-console-exclusives-perform-with-mixed-results-in-2008/" target="_blank">Exclusives </a>were the way Sony and Microsoft waged the war and right now the war is being waged the same way. But I don&#8217;t think this has the power it once did, at least not for <em>Father of Four </em>or <em>Guy Who Likes Sports Games.</em> <a href="http://www.amazon.ca/gp/product/B000ZK9QCS?ie=UTF8&amp;tag=shupanreth-20&amp;linkCode=as2&amp;camp=15121&amp;creative=390961&amp;creativeASIN=B000ZK9QCS">God of War III</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.ca/e/ir?t=shupanreth-20&amp;l=as2&amp;o=15&amp;a=B000ZK9QCS" border="0" alt="" width="1" height="1" />, Heavy Rain and <a href="http://www.amazon.ca/gp/product/B001JKTC9A?ie=UTF8&amp;tag=shupanreth-20&amp;linkCode=as2&amp;camp=15121&amp;creative=390961&amp;creativeASIN=B001JKTC9A">Uncharted 2</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.ca/e/ir?t=shupanreth-20&amp;l=as2&amp;o=15&amp;a=B001JKTC9A" border="0" alt="" width="1" height="1" />, while potentially stellar games with a lot of media surrounding it, will only interest people like me: people who are even aware that these games exist. I guarantee that <em>Joe Consumer</em> will buy a 360 expecting God Of War to be available, only to find it&#8217;s not. No if Sony and Microsoft think that Exclusives will help get the install base, then they should be looking at the Maddens, the Sims and the NHL games: the games that Joe Consumer plays, and plays for an entire year until the next one is out.</p>
<p>What about these so-called Casual Gamer Features like <a href="http://www.youtube.com/watch?v=YDzXqK4fh-A" target="_blank">Natal </a>and Playstation 3&#8242;s Motion Controller. Will they be the exclusives that these companies are looking for? While each are neat, and Natal moderately compelling in what new it brings to the industry,  I don&#8217;t think they are the selling features that will change minds. After all, the people they&#8217;ll be marketing to are casual gamers, and these casual gamers already have a Wii &#8216;And doesn&#8217;t that do the same thing? Why would I want two?&#8217;</p>
<p>So if not Exclusives, then what? Well I think Sony nailed it when they released the PS3: BluRay. But to adopt BluRay wouldn&#8217;t make sense for Microsoft: that move would just match them in features to the PS3 and wouldn&#8217;t make the 360 stand out.  And no company in their right mind would limit some of the best selling games in the industry to only one console.</p>
<p>So what is it that Microsoft should do to compete with the growing behemoth of Sony? In the next part I&#8217;ll list out some ideas that Microsoft can do to compete.</p>
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