Console Wars:Time for Xbox to lay the smackdown

It’s difficult to say, but Microsoft does need to get out and market in the United States some of the great things that Xbox already does and they need to increase the availability of features such as Netflix and Video Marketplace in other countries (like Canada for fucks sake).

There’s a lot of great features on the 360 that they could be advertising, such as downloadable games and video marketplace.

1. Market in the United States the things that Xbox already does, out of the box (such as Netflix, Video renting, Games on Demand, photo viewing, mp3 playing and watching your videos on your tv). Microsoft changed the face of gaming by doing a complete overhaul on the dashboard last fall, yet there’s not a single plebe who knows that this was done, or what it means to their dollar.
2. Increase the availability of features such as Netflix and Video Marketplace in other countries. I’d go so far as to say they need to consolidate features through all countries so they are the same everywhere. Canada and many other countries are continually shafted in this regard getting secondary and sometimes significantly reduced feature sets than what is found in the United States. And countries like Canada should get off their ass and deal with these  copyright, distribution and in sometimes laws that are hampering with these availabilities.
3. Simplify the video watching process: I still have a swarm of personal avis and movs I can’t watch on my 360 because the container format isn’t compatible.
4. Significant bundles: Chances are people won’t decide on the 360 because you’ve bundled two shitty games nobody wants with it. What they do want are more controllers, a wireless adapter, an HDMI cable, gamer points. Perhaps Microsoft could kill two birds with one stone and make Zune bundles giving people an mp3 player with their console. What if there were a Rockband bundle?
5. Casual Gamer Developer Exclusives: Forget Natal, what if they took some significant mainstream games from renown casual developers and gave had exclusives from them for the 360? Imagine if you had a bundle for these exclusives? ‘From the maker of The Sims’ or ‘World of Warcraft’ or ‘Roof Rats” or ‘Peggle’ can have a lot of clout with the mainstream crowd, especially if marketed to them. Just look at the sales and numbers of these games!
6. In-Store visibility: I was just in my local Future Shop and perused the games section. Each section is white, with the name of the console emblazoned over white over the shelves. There was nothing pointing me towards one type of console or the other, nor any immediately easy way to identify the consoles. The End of Row and Kiosk displays were no more than more shelves of more games, or piles of existing consoles. If Microsoft were to, let’s say, make a giant Xbox 360 that you could sit in and play a game, think about what the consumer would see: a giant 360 the minute they walk in the store. Even if they had designs on a Playstation3 the first thing they would do is gravitate towards it.

There is one thing Microsoft should not do to compete with the increasing popularity of the Playstation 3 and that is introduce another console. Bringing another console into the market would only confuse the already confused Joe Consumer crowd; it would tick off a great number of people who already bought an Xbox360, and it would probably tick off a number of developers who would have no desire to support more than the 2 existing Nexgen systems. No, there’s enough on the 360 as it currently is that it could stand up next to the Playstation now that their differences have been reduced. But it’s going to be a long hard fight, with no doubt some casualties on the way, while they try and regain the ground they have lost.